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	<title>bobbie gardner &#187; networking</title>
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	<link>http://bobbiejanegardner.com</link>
	<description>Music is my life</description>
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		<title>Networking, Marketing and Business Models</title>
		<link>http://bobbiejanegardner.com/2008/01/networking-marketing-and-business-models/</link>
		<comments>http://bobbiejanegardner.com/2008/01/networking-marketing-and-business-models/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 20:54:35 +0000</pubDate>
		<dc:creator>Bobbie</dc:creator>
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		<category><![CDATA[networking]]></category>
		<category><![CDATA[professional Development]]></category>

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		<description><![CDATA[The bane of my life- marketing and self-promotion-I exaggerate a little, but how I loathe it so! When I first started out as a free ...]]></description>
			<content:encoded><![CDATA[<p>The bane of my life- marketing and self-promotion-I exaggerate a little, but how I loathe it so!  When I first started out as a free lancer- 3 out of 5 cold calls were fruitful- luck or chance or whatever you may call it helped me along my path; but now it&#8217;s proving much more difficult.</p>
<p>I really hate cold calling, I  detest having to wear the sales person hat- I feel needy, vulnerable and very desperate.<br />
I know a few community musicians who aren&#8217;t keen on project management or the administrative side; so simply rely on the demand from arts organisations for workshops- and that is something I am keen to do less of. My cash flow won&#8217;t allow for that&#8230;</p>
<p>However, by sending out a few emails and drawing from the extensive experience of a fellow community musician/mentor called Pete- I have been introduced to some key contacts- thank you very muchly!</p>
<p>This month, I shall be given advice about writing a business model thanks to <a href="http://www.businesslink.gov.uk/bdotg/action/home?domain=www.businesslink.gov.uk&amp;target=http://www.businesslink.gov.uk/">Business Link!</a></p>
<p>I have also had a few meetings with influential arts people simply asking for advice and the low down on funding/ the direction of the arts.  By showing my face around and being able to explain in person what I am about; more work is starting to trickle in! Yay! Lesson learnt!</p>
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